Jab, Jab, Jab, Right Hook
Jab, Jab, Jab, Right Hook
How to Tell Your Story in a Noisy Social World
by Gary Vaynerchuk
These last few months have been hectic for Bites of Wealth. While reading a new book and posting a new review every week does take a lot of time, the most difficult thing about this project has been social media. Building the Bites of Wealth brand and increasing awareness of the brand is not something I grasped intuitively. That is why I chose to read “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk.
Gary got his start in social media marketing with Wine Library TV, which was essentially vlogs he did promoting his family’s wine business. Since that time, Gary has built a social media empire. I personally hadn’t spent any time watching his videos or reading his updates, but I had heard enough whispers through social media that I decided that I could use his advice. I was more right than I knew.
“Jab, Jab, Jab, Right Hook” is, in Gary’s words, “the final book in a trilogy that covers…the evolution of social media…” The first two were “Crush It!” and “The Thank You Economy”. In this book, Gary uses a boxing metaphor all the way through to illustrate how to properly use social media for marketing. Chapters (or “Rounds”) include “Weigh-In”, “The Setup”, and “Knockout”. But those are actually the smaller chapters. The most important chapters are the ones in the middle, Rounds 3-8.
Round 3 is how to tell stories on Facebook.
Round 4 is how to listen and respond on Twitter.
Round 5 is how to glam it up on Pinterest.
Round 6 is how to create art on Instagram.
Round 7 is how to get animated on Tumblr.
Round 8 is how to take advantage of opportunities on emerging platforms.
In each Round, Gary tells his readers how to use each platform. He gives the reader an idea of the culture and expectations of each platform. Hashtags are excellent on Twitter and Instagram, but less so on Facebook. Instagram and Pinterest usually prefer still photos while Tumblr prefers GIFs. And so on. This overview of each platform is very valuable, especially for those who may not have used the platforms before.
But the real value in the book is the case studies. For every platform, Gary includes a handful of examples of when the platform was used well and instances when it was used poorly. (Some of these would really surprise you.) Gary points out why each case study succeeded or failed specific to each platform. He gets really nitty-gritty on some of them, which is excellent for the reader.
If I were to point out a weakness for this book it would be this: social media evolves quickly and this book was published in November 2013. Since that time, all of the social media platforms discussed in this book have evolved. Other platforms have been created. The social media landscape is in constant flux and this book was outdated as soon as it was published. But to be fair, Gary understands that and even talks about it in his book. Since Gary is constantly putting out a stream of content on pretty much every social media platform, this would be a weakness of the book and not the author.
This book is still very relevant and still a very good read. There’s an energy that permeates the book. As I read, in my mind’s eye I could see Gary standing at a computer, energetically typing, pouring his excitement for social media into the pages. It got me excited to rework my own social media strategy, which is just as valuable as the actual instruction regarding how to set up a social media strategy.
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