Third Circle Theory

Third Circle Theory

Purpose Through Observation: How Visionaries Create Billion-Dollar Ideas

by Pejman Ghadimi

I’ve had a copy of the “Third Circle Theory” for quite a while, but I had never read it yet. Now that I’m seriously working on this Bites of Wealth site, I decided it was time to pick up the book and see what Pejman Ghadimi had to say.

I knew before I started reading “Third Circle Theory” that Pejman created his own tribe that he calls the Secret Entourage. Having had experiences where the sole purpose of a book or product was to sell me on memberships or sell me more products, I anticipated that such would be the case with “Third Circle Theory”. I anticipated that the conclusion of “Third Circle Theory” would be Pejman telling me that I needed to join his Secret Entourage. Well, thankfully, I turned out to be wrong.

I’ve read quite a few self-help books written for entrepreneurs or those who want to be. (Only a handful have been formally reviewed on the Bites of Wealth site.) Almost invariably, books of this type tend to be prescriptive in nature. You need to do this and this on social media. You have to build a tribe. You have to quit your job and throw yourself into entrepreneurship full-time. You have to keep your job until your side business is making enough that you can quit and work on it full-time. You have post seven times per day on Instagram/Facebook/Twitter/whatever. Sometimes books in this genre delve into the mindset aspect of entrepreneurship. But few are wholly dedicated to the entrepreneur becoming who they need to be.

That’s what makes “Third Circle Theory” stand out. As I read through, I cannot remember seeing a single time when Pejman told me that I needed to do this and that to make a million dollars in my business next year. Instead, Pejman told me that I needed to consider this and think about that in order to change myself, change my thought patterns, my emotional habits, my physical habits, so that I could become the type of person who succeeds at being an entrepreneur. Oh, and speaking of entrepreneurs, Pejman has his own definition of what that means and it makes a lot of sense. But I’ll let him tell you himself.

The premise of “Third Circle Theory” is that everybody lives in one of three circles. These circles are essentially states of being. People in the First Circle think and act in similar ways. Same for those in the Second and Third Circles. Pejman contends that everybody is born into the First Circle. It takes effort to move to the Second Circle and even more to move to the Third Circle. The First Circle is essentially made up of those people who dream, but never really execute. These people are ruled by emotions over logic, fear being one of the biggest emotions. These people don’t tend to innovate, but just follow the same paths that have been trodden millions of times before.

The Second Circle is made of those people who have started understanding how they can manipulate the world to their advantage. These people are ruled more by logic than those in the First Circle and less by emotion. People in the Second Circle often take advantage of or manipulate those in the First Circle. Those in the Second Circle understand how systems work and they understand how to move within those systems to their advantage. Very often, those in the Second Circle have built successful enterprises.

The Third Circle is a little different. Those in the First and Second Circles are focused on themselves. How can they make money for themselves or make themselves feel fulfilled. Those in the Third Circle are more focused outside themselves. They understand how the systems of the world work and they find ways to change them for the better. They find ways to really innovate and mark new paths. In the process, they help other people become better and move through the Circles. Pejman contends that those who have moved to the Third Circle actually stand outside the Circles looking in. It is generally easier to be objective about a situation when you are standing outside the situation than when you are embroiled in it. Those in the Third Circle stand outside and can be more objective and logical about what the world, systems, and people need to change in order to succeed.

Overall, this is a good book. This book is not for those who want a prescription as to what six steps to take to be super successful in two weeks. This isn’t that kind of book. This is a book that requires reflection. If you don’t want to take a hard look at yourself and find your weaknesses, I don’t recommend that you read “Third Circle Theory”. It will make you uncomfortable. But for those who are ready to see themselves more clearly and make big changes to themselves, then this is a great book to read. 

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